Kerry Group: Wellmune Creative Refresh
This was a series of creative assets for Kerry Group, which included social ads and videos to promote Wellmune©, a probiotic ingredient found in foods, drinks, and supplements. After an initial concept phase, the client decided to pursue an illustrative route, conveying brand colors through lighthearted motifs of healthy living.
Ameriprise FINANCIAL: Navigation Video Series
This client came to us with a desire to better employ YouTube as a platform to showcase "201"-level advice (vs "101") surrounding a wide range of financial topics, such as what to do with multiple 401(k)s, or the differences between a traditional IRA and a Roth IRA. We connected these topics to the theme of navigation, creating a video series that utilizes animation of a GPS-style interface on a smartphone.
Kerry Group: BC30 Creative Campaign
**SILVER - US TELLY AWARDS** We were approached by this client to concept and create a set of promotional assets for their product BC30, a new, shelf-stable probiotic ingredient. The client allowed us to take them in a visual direction they hadn't explored before: cut paper. Assets included a video ad, and a series of static social ads which all involved real cut paper models shot in studio.
3M Personal Safety Division: Disposable Respirator Brochure
3M Personal Safety was looking for an updated brochure featuring their wide array of disposable respirators to provide to their clients. These types of projects are among my favorite, as they present a challenge of conveying a large amount of information in a clean, easy-to-read way.
3M Oral Care: Flex and Force Launch Campaign
Wanting to promote new technology in orthopedic clear aligners, 3M Oral Care needed new creative assets for social media, orthopedic offices, digital platforms, and direct mailing.
AMERIPRISE FINANCIAL: AGBP Postcards
Wanting to promote a new video series surrounding the topic of AGBP, this client asked us to create a series of postcards that featured the subjects of the videos alongside their stories. Though direct mailers and postcards may seem insignificant compared to other kinds of deliverables, the approach will always be the same: deliver brand-consistent and thoughtful design and copy.
